Bicnic is a new business project established by the team of Betlem –the renowned restaurant located in the Eixample quarter of Barcelona and led by the chef Víctor Ferrer– and Toormix, the project links gastronomy and design to create a new street food culture brand. Betlem oversees the culinary section and gastronomic concept, while Toormix is in charge of the creative concept, brand, and communication as well as the conceptualization of products and services.
More info at www.bicnic.com
Bicnic is an integral street food project that begins with a homologated food truck and with the perspective of expanding to other areas.
By offering a gastronomic design based on the concept of “fast good” (a formula based on the quick delivery of food to “take away” made with locally produced products of maximum quality), Bicnic is an integral street food project that begins with a homologated food truck and with the perspective of expanding to other areas. Dishes and sandwiches, desserts and elaborations to share with a creative and fun approach which is fresh and uses the very concept of the brand: “Mediterranean fast-good” that is both natural and healthy. A formula based on delivering quick, but with quality and very local products.
The involvement of Toormix, furthermore, contributes with the layer of the identity design, graphic code and the brand tone as well as the communication to the project. Through an identity built from two circles in constant movement (like two wheels) and a visual and iconographic system based on a rural and mediterranean environment. We work for a brand that is based on mobility, paying close attention to the detail of the product making sure that they are produced nearby. Like this, the concept of a fresh product is emphasised. Along with an energy brought by the mobility of a food truck that reaches out to a public interested in gastronomy, quality, and lastly, creativity.