toormix-atelier
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Catalan Wines

  • Concept Design √
  • Innovation √
  • Strategy Design √
  • Brand Identity √
  • Communication √
  • Graphic code √
  • Illustration √
  • Posters √
  • Printed Materials √
  • Self-Projects √

Branding, graphic and communication code for a catalan wines promotion project for the domestic and international audience.
A project that aims to improve the consumption and the presence of the local wines at catalan cellars and restaurants. The brand with 12 different variations (as many as wine designations of origin in Catalonia) and the synthetic graphical combine land, terroir and climate of the different D.O. through a graphical code different from the typical wine code.
Within the project we worked on the brand extension for communication to the point of sale (restaurants and wineries), magazines with opinion leaders quotes about catalan wines and the different support and merchandising materials.

Branding, graphic and communication code for a catalan wines promotion project for the domestic and international audience.
A project that aims to improve the consumption and the presence of the local wines at catalan cellars and restaurants. The brand with 12 different variations (as many as wine designations of origin in Catalonia) and the synthetic graphical combine land, terroir and climate of the different D.O. through a graphical code different from the typical wine code.
Within the project we worked on the brand extension for communication to the point of sale (restaurants and wineries), magazines with opinion leaders quotes about catalan wines and the different support and merchandising materials.

Think

An opportunity to create a brand that identifies and combines the value of Catalan wines and helps creating a new way of communicating wine to the consumers.  
 
Experimental project of branding with the intention of creating a global, unifying brand for Catalan wines that helps to improve their knowledge and rise their sales along the Catalan territory, mainly. This project comes out from the possibility to participate in the section “rethink” of the English magazine Icon, and it is meant to counteract the little sales margin that Catalan wines have in their own environment. We developed a variable brand that varies for each production zone so it fosters the values and differences between zones, and also to foster the richness of the production from a global perspective. At the same time we created a communication code and even a guerrilla campaign that relates to a manifesto which in its turn helps to show the base and reality of the project. This project was developed inside the workshop of Toormix in an independent manner, without any kind of limitation and with an evolutionary, visionary mission. Finally, this project becomes reality because the Wine Guide of Catalonia is interested in it and ends up acquiring all this exercise in order to grow the value of the Guide and their other projects under development.  
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Design

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