Brand and digital strategy for the first website in Spain specialized in films made by women

Filmtopia is the first website specialized in films made by women with interviews, latest news, film and series reviews, agenda, historical review and much more. With written and audiovisual content with the aim of making visible the work done by different profiles and female filmmakers.

The project includes the creation of the brand and its visual language as well as the different pieces of stationery, communication and promotion. Also the proposal of structure and digital experience to define a functional website, flexible at a modular level and at the same time innovative in terms of navigation. The graphic system is very dynamic, with the use of background videos, animations imitating mobile interfaces emulating stories for introductory highlights and creating notifications for secondary information. Other liquid elements facilitate a flexible system that optimizes the mobile format but at the same time maximizes space on desktop versions. The different levels of information are categorized with the use of blocks that are separated by colors and formats that are chosen according to their need, making it a changing website over time.