New identity and website for a molecular design startup

Nextmol, a Barcelona-based startup specializing in accelerating molecular research processes for the development of new materials and polymers, entrusted us with creating a new corporate identity, a refreshed brand language, and a redesigned website. The goal is to clearly and visually convey the innovation and technical complexity of their model, powered by AI technology.

The new identity is built around the fundamental shape of molecular connections, represented in a volumetric plane that also forms the letter “N” of Nextmol. This flexible and dynamic image reflects the customization and adaptability of their application while symbolizing the brand’s spirit of innovation.

The graphic language incorporates complex molecular textures to create corporate backgrounds that add depth and visual coherence. Additionally, an illustrative layer was designed with diagrams and pictograms to functionally explain the tool’s features and technical specifications. The new website focuses on clear and intuitive communication, presenting the model’s functionality and highlighting the technological background of the Nextmol team.

The result is a conceptually robust visual identity that simplifies the explanation of the application’s complexity in a clear and functional way, using an infographic approach that directly connects with its technical and scientific audience.