New Digital Strategy for Cardoner Group

Constructora Cardoner aimed to transform its digital presence into a strategic positioning tool to strengthen its identity. The project involved the creation of two new websites, one for the construction company and another for Cardoner Group, as well as the development of an expanded graphic code based on its existing brand guidelines, enriching visual resources and building a flexible system for digital and audiovisual environments.

The starting point was a prior analysis of the sector, the corporate narrative and the existing digital ecosystem, carried out by the studio Poch & Capdevila, which redefined the role of the website as a brand platform and a value-generating asset. At Toormix, we were responsible for the digital strategy in terms of usability, conceptualization and design. The project completely redefines the information architecture, creating a new site structure that organizes internal complexity into a clear and intuitive experience. The built project portfolio becomes the core of the system, with more than 100 projects organized into over 10 specialization categories, including filters by typology and sector designed for different B2B profiles. Photography and video editing take on a leading role, turning the website into a contemporary and visually powerful experience. A complex system on the inside, yet synthetic and efficient on the outside.

Content development plays a key role in this transformation. Poch & Capdevila fully redefined the corporate discourse to build a unified, clear and coherent narrative, giving prominence to case studies. For these, Toormix designed a common structure that highlights the context, the challenge and the company’s technical contribution, reinforcing its positioning around excellence, innovation and sustainability.

Strategic functionalities are incorporated, such as the selection and customized download of projects in PDF format, allowing tailored portfolios to be generated. This tool supports commercial efforts and provides added value for specifiers and potential clients. The result is an agile platform, visually robust and ready to evolve alongside the company.

Structuring the Strength of the Group

In a second phase, the project expanded to include the creation of the Cardoner Group website, the corporate umbrella integrating eleven professional divisions related to construction, real estate development, building maintenance and complementary services. While Constructora Cardoner is the most visible division, the group acts as the strategic structure that connects and amplifies the whole.

The group website was conceived as a dynamic one-page experience, built around a visual narrative combining data, context and conceptual synthesis. Its purpose is to communicate the strength and complementarity of the divisions while functioning as a gateway to each individual company.

The system integrates a shared news engine coordinated with the construction company’s website, creating a unified content hub that reinforces the collective vision and strengthens the group’s sector positioning.

Beyond the websites themselves, we developed additional digital tools to consolidate the communication ecosystem. An internal newsletter generation engine was created to streamline structured content distribution aligned with the new identity. At the same time, we defined a new digital strategy for social media, designing visual elements and modular templates tailored to different content categories and messaging needs. This system ensures visual consistency, editorial flexibility and a digital presence fully aligned with the renewed corporate narrative.

The result is an integrated digital ecosystem connecting identity, corporate structure, content and activation, transforming online presence into a long-term strategic asset serving both business growth and brand positioning.