Archive of packaging design projects
A transgender beer for La Panxa del Bisbe restaurant in Barcelona
The renowned restaurant La Panxa del Bisbe in Barcelona’s Gracia district commissioned Toormix to conceptualise its new beer. A Pale Ale beer with a bitter and fruity touch that, according to chef Xavi Codina, is designed to combine very well with the restaurant’s style of cuisine.
Playing with the idea of gender and given that we are working with a beer (feminine name), the solution led us to create a compound name with the name of the restaurant (“Bisbe”), which means bishop, and the feminine article: La Bisbe. In this way the article and the name play against each other to create an interesting, amusing and even sensual naming.
The result is a transgender bishop who, through the feminine, has the best of both genders. Or a new one, depending on how you read it. It is accompanied by an icon referring to a chalice and a baseline connected to the idea of “holy pale ale”. A background figure in the form of an episcopal tiara is also created, which is worked by simulating a lace fabric. The purple colour, in reference to the bishopric, is mixed with a contrasting carmine colour. In short, the label is full of details that refer to the idea of transgenderism through humour. The result is the first transgender beer on the market.
Conceptualisation and design of the wines of the Betlem restaurant
Melchor, Gaspar and Baltasar are the names chosen for the wines (white, rosé and red), which are related to the name of the restaurant itself. The Three Wise Men become the source of inspiration for these wine labels and close the circle together with the Estel cava (the star of Bethlehem).
It was decided to contextualise the design under the umbrella of popular culture so that the customer can empathise with this product and relate it directly to the restaurant’s own name.
The result is a playful and striking design that plays with the colour and shape of the crown of the three Wise Men in an inverted manner, which in turn expresses the different beards so characteristic of these three biblical characters.
Design of the wine labels for the restaurant Bicnic
The labels had to be declined under the corporativism and the graphic code created for the restaurant’s brand. The elements that had to stand out were mainly the circle, Bicnic’s corporate symbol par excellence, and to work on a basic denomination based on the different types of wine: red, white and cava. The result is a simple and clean wine label that helps to understand all the elements that compose it (denomination, technical data sheet, other specifications, etc.) typical of the wine label code. A graphic system that can be used for other Bicnic branded products such as coffee packs.
Exedra wine label design
Exedra is a red wine from the DO. Pla de Bages, produced by the Puiggròs winery from Garnacha grapes and aged in amphorae.
The distinctive feature of this wine is its ageing, which recovers the system of clay amphorae -as the Greeks and Romans did more than 2000 years ago in the Empordà region- as a container for fermenting grapes and making wine. An illustration of an amphora was created in a zenithal view with a palette of ochre colours characteristic of the material. In conjunction with the illustration, a lettering was created that plays with the circle and rounded shapes.
