design, graphic system, communication and new web experience for the art gallery
House of Chappaz
(formerly known as Espai Tactel) is a gallery born in 2011 in Valencia by the hand of Ismaël Chappaz to which we join Toormix as partners with the aim of opening a space in Barcelona in 2019. In 2021, and after 10 years full of success, more than 20 artists represented, dozens of exhibitions and presence in national and international fairs, the art gallery changes its name to House of Chappaz. In Toormix we took care of the new graphic identity, as well as all the online and offline communication.
The new corporate graphic is created from a variable identity that allows the logo to be built with various concepts in each application.
Thus, for example, it can be built with the name of the venues or the name of the artists themselves. In the end, it is the artists who make up the personality of the gallery and it is thanks to them that give it its identity.
A visual system that plays with huge typographic elements and images of the works in the form of stickers make up a dynamic and colorful graphic that quickly identifies the new presentation card of the gallery.
A new digital strategy has made it possible to redesign the website in order to enhance its visibility and at the same time take advantage of the opportunity to generate a renewed interactive catalog aimed at showing not only all the exhibitions organized but also a compendium of the works available through a structure similar to an online store.
This orientation will be accompanied at the same time by a new communication, social networking strategy and other communication actions in the various potential audiences both nationally and internationally.