We helped the Catalan Fashion Cluster to redefine itself and move towards a new model
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Naming and new visual identity of the Catalan Fashion Cluster, an entity created within the Catalan Association of Fashion and Textiles that brings together companies from the fashion and textile sector of Catalonia.
We performed a naming exercise to focus the cluster on new companies without using acronyms. We wanted to relocate the cluster in the sector and position it in a more contemporary space, maintaining its main color, blue, although enhancing its intensity. We worked with textile-based identity in clear reference to the fashion sector.
We had to create an identity that would help to integrate both the textile industry and the fashion craftmakers
in Modacc, so that both would feel comfortable and be involved in the project.
The resulting identity helps to locate MODACC in its sector and to position the user in a contemporary visual environment.