The reference web on diseases and health information by Barcelona’s Hospital Clínic
Medical illustrations » RuizStinga
Iconography » Corvina i Turbot, Estudio Contacto, Toormix
Audiovisuals » Mashup
Web » www.portal.hospitalclinic.org
Development » RunRoom
Design consultancy, graphic code, and art direction for the reference website about the illnesses and health issues of the Hospital Clínic Barcelona, one of the most important international hospitals. A project feeded with information based on evidence, and developed with the collaboration of over 200 medical professionals and 70 patients from the hospital. This website aims to offer the best validated information to fight common misinformation found nowadays in the Internet while keeping as the main goal healthcare and disease prevention.
From structural and navigation design, to the decision of working with illustrations and an iconographic system intended to be easy and meaningful, we have created a project that offers a new visual, an understandable experience in a friendly, useful and truthful environment that becomes comfortable to users, and that they can find information about their health with total confidence.
Process
We have been working on the style guide focusing on the development of downloadable materials (tips posters, illustration, iconographic system, among others) to customize the experience and to lower the technical language normally used in the medical world, to produce a language that can be understood by any common user.
Posters are an essential element of the communication; in this case we developed posters for each disease with a modular and variable content structure. This means that this creativity can be used as a printed piece at the doctor’s office, as well as a promotional tool to inform through social media.
We work the campaign communication for the Portal CLÍNIC launch. A campaign with the same creative direction, but focused onto the product and its main way to promote it: the online portal.
Conclusion
The result is a comfortable and easy-to-use website, full of valuable content with scientific evidence-based information, oriented to help users understand and de-escalate their situation when it is all about health. Therefore, the project succeeds in helping finding truthful information on the Internet in a clear and friendly way. A website that wants to become an exemplary medical site to check on diseases and health issues at a local and international level, and for all ages included. This is the only website with this kind of information in three different languages: English, Catalan, and Spanish.
