A restaurant project that unites design and gastronomy
Instagram Bicnic
Bicnic was born as a project with the foodtruck of the same name and has evolved into a two-speed spoon restaurant: fast to combine with urban life and the rush, and slow to take a break and enjoy more thoroughly. A project that takes care of the customer from the environment itself, usability and gastronomy.
Challenge
The Bicnic restaurant is a step forward in gastronomic entrepreneurship for the studio, through which the concepts of experience and service design, storytelling and communication are applied, combined with a first-class culinary project, which is the second business project with the Betlem team. The initiative is a creative and discursive collaboration between the kitchen team and the Toormix design team.
Process
Based on the idea of recovering rustic flavours, stews and spoon dishes, we worked on the history, the plating and the discourse of the establishment. The restaurant is based on the idea of an escape to the countryside, dividing its offer into two areas and two times: the Fast Bar (as a service area) is an entrance area halfway along the route that offers a quick formula based on portions and sandwiches to be enjoyed seated on a stool. Ideal for when you want “something quick” but don’t want to give up a good product. The second area is the Slow Restaurant, an area full of picnic tables, as if you were having a meal in the middle of nature. An area to enjoy the gastronomy in a more relaxed atmosphere, an area where sharing is the key. Bicnic is articulated as a trip to the countryside where you can stop to recharge your batteries.
We have worked on everything from the discourse and the user experience, to the environment, the brand and all the materials used, the art direction of the dishes, the wardrobe and the story of the dining room team.
Brand and communication
The Bicnic brand was born as a project centred on a foodtruck and now lands in a physical space. The identity evolves by playing with the same circle and is detached from the second wheel. The colour palette enriches the materials and the graphic textures take on importance by applying their elements within the same space (as in the tiles) and in the products (coasters, bags, clothing, etc.). Likewise, at toormix we develop the entire communication strategy both off and online that defines both media planning, social networks, press as well as the development and implementation of the website.
At Toormix we develop all the communication strategy both off and online that defines the media planning, social networks, press as well as the development and implementation of the website.
Conclusion
With the involvement of Toormix the project has the design integrated from the beginning of the conception of the business idea, but also as a driver of it. We teamed up with the architecture studio Backyard and co-designed different elements such as the tiles or the blackboards. The design is present and breathes in every detail even if it is not visible at first sight.
