Rebranding project for a company specialized in gardening and landscape design projects
The goal Riera Jardiners pursued for this project was to modernize and update its brand image. The company sought to expand beyond general gardening and reposition itself in the world of landscape design, reflecting the company’s evolution and its capabilities in landscape design and conceptualization.
The central strategic approach was to move away from the limiting label of “gardening” and focus the brand identity on “RIERA,” the most recognized element of the company. This change aimed to synthesize and strengthen the brand, creating a more powerful and recognizable identity.
To accompany the new strategic direction, a new baseline was adopted: “Landscape Studio & Gardening Services.” This message effectively communicates the company’s expanded business model, covering both landscape design and gardening services.
The brand update focused on a modern, clean, and contemporary image, choosing nature-inspired colors to reinforce the connection with the environment. The uppercase typography added visual weight to the brand in various applications.
Hand drawn illustrations in a sketch style representing plants, textures, and materiality were incorporated, evoking the customization and artisanal character of Riera Jardiners’ services. These illustrations help create a unique brand atmosphere, highlighting specialization in personalized projects and artistic quality of work.
The design extended to a modular and flexible graphic system, transforming each communicative piece into a sketch of a landscape design project. A notable example is the corporate notebook, conceived as a tool for sketches and notes, and also as a significant gift for potential clients.
The rebranding of Riera Jardiners has helped to position the company in the field of landscape design and landscape consultancy. The update of the RIERA brand has managed to capture the essence of the company and prepare it for a future centered in the world of landscape design and gardening.
