Identity design for a brand of handmade glasses produced in Barcelona

Born in Barcelona in 2017, Suitto is a glasses manufacturer created by optometrists with a clear international vocation, very mindful of trends but without adopting them in a strict way. A brand that develops its products placing emphasis to the needs of both the user and the professional. For this project we developed the naming, the corporate identity and the graphic code.

Designed and produced in Barcelona, the Suitto glasses are made by using high tech: 3D printing for each prototype and numeric control machines to cut the acetate. To finish this task, they turn to a craft process to offer the maximum possible quality with an accurate finish.

The goal of the new identity is to help spread the word of the product quality and its production process, and the selection of optimum materials, as well as to showcase the profession and knowledge of the sector, from the user needs to the optometrist, who have to work in a daily basis with the product. An idea that we represent in the brand baseline, where we want to explain that Suitto’s glasses are tested and adapted to all kinds of faces. The opportunity to launch a brand from scratch, to build a concept, from the name to the inscription of the brand in their own product, the collections’ names or other products.