Brand identity and packaging system for a dog food brand

This project began as a real commission for a new animal nutrition brand and was developed through several stages, from the initial concept to the definition of a distinctive packaging system and a bespoke illustration language. The project was eventually put on hold by the client before reaching its final stage.

Rather than leaving the work unfinished, we decided to revisit the project and adapt it into a showcase of the ideas and design system we had developed. We replaced the original brand name while keeping the core visual approach, allowing us to present the project through a packaging system designed specifically for dog food, where illustration, packaging and brand identity work together as a distinctive and flexible visual language.

The result is a highly recognisable system with the potential to be developed further and adapted to other types of pet food and animal categories. We are open to collaborating with brands and companies in the animal nutrition sector interested in exploring or evolving this approach for their own products.