Branding and packaging for a gardening brand

MojiCo is a lifestyle brand based in Thailand, designed to bring joy to everyday life. Its first product collection launches with a DIY gardening concept — a complete experience aimed at people looking to connect with the world of plants in a fun, creative, and highly functional way. The project required the development of the brand identity as well as the design of the initial product packaging, with the different plant varieties playing a central role in the visual narrative of the first kits.

The creative challenge was to build a graphic universe that was both empathetic and informative, capable of explaining how the product works while creating an emotional bond with the user. To do so, we designed a system of friendly, cute-style illustrations that bring the plants to life — basil, coriander, and chili. These characters become little mascots that guide users through the entire planting process, helping to turn step-by-step instructions into a visually rich and enjoyable experience. The use of eyes as a recurring graphic motif runs across the whole system, even giving personality to the glass jar itself and creating a recognisable and endearing brand icon.

The packaging design plays with layering and depth, combining screen printing on the glass with interior printed elements to build a visually rich and cohesive piece that reflects the brand’s spirit. MojiCo’s identity is expressed through a vibrant colour palette, a friendly typeface, and the tagline “Grow with love” — a clear statement of intent aimed at a community of people interested in plants from a lighthearted and emotional perspective. This first phase marks the beginning of a project that will continue to grow with new varieties and flowers, expanding its universe and reinforcing its commitment to creative, accessible, and joyful gardening.